1. HOME
  2. /
  3. Useful information
  4. /
  5. Privacy and cookies policy

Privacy and cookies policy

Thank you for your interest in our online store. Protecting your privacy is of the utmost importance to us. This privacy policy contains detailed information on how we handle your data. The data controller is: Drukarnia Piga.pl Sp. z o.o., ul. Mysłowicka 1, 43-100 Tychy, Poland, VAT No. (NIP): PL6462933172, REGON: 243492288, KRS: 0000493662, [email protected].

1. Access data and hosting

You can access our websites without providing your personal data. Each time you call up the website, the server automatically saves only the so-called server logs, which include the name of the file requested, your IP address, the date and time of the call, the amount of data transferred, and the Internet service provider submitting the query (access data), documenting the fact that the website was accessed.

This data is analyzed solely to ensure the proper functioning of the website and to improve our offer. As part of the assessment of interests, this serves to safeguard our legitimate interest in the proper presentation of our product offer (Art. 6(1)(f) GDPR). Access data is deleted within seven days of the end of your visit to the website.

2. Collection and processing of data for contract implementation

We collect personal information when you provide it to us to place an order or contact us (e.g., by e-mail or using a contact form). Mandatory fields are marked as such because they concern data that we need to fulfill a contract or resolve the issue you are contacting us about. You cannot place an order or contact us without providing this information. The types of data collected result directly from the forms into which it is entered. We use the data you provide to fulfill the contract and to answer your inquiries. Once the contract has been fulfilled, the processing of your data will be restricted, and after the data retention periods required under relevant tax and accounting regulations expire, your data will be deleted, unless you expressly consent to its further use or we reserve the right to its further use in cases permitted by law, of which we inform you in this privacy policy.

3. Transfer of data

To fulfill the contract, we provide your data to the courier company handling the shipping, provided it is necessary to deliver the ordered goods. Depending on the payment service provider you choose when placing the order, we transfer the payment data collected for this purpose to the credit institution handling the payment and possibly to the payment service provider chosen by us or by you (e.g., PayU / PayPal). Some payment service providers collect data themselves if you create an account with them. In such cases, as part of the order, you must log into your payment service provider account using your access data. The privacy policy of the respective payment service provider also applies.

Some shippers and payment service providers that work with us are based in non-EU countries. Personal data will only be transferred to these companies if it is necessary for contract fulfillment or based on appropriate safeguards.

3.1. Providing data to courier companies

If you give us your express consent to do so when placing an order or afterwards, we will provide your e-mail address and phone number to the selected courier company so they can contact you before delivery to issue a notice or arrange the delivery details.

The above consent may be revoked at any time by sending an appropriate message to our contact address provided in the "Our contact details and your rights" section or by sending a message directly to the courier company: General Logistics Systems Poland Sp. z o.o. (ul. Tęczowa 10, Głuchów, 62-052 Komorniki) or DPD Polska Sp. z o.o. (ul. Mineralna 15, 02-274 Warsaw). Once you have withdrawn your consent, we will delete the data provided for this purpose unless you expressly consent to its continued use for other purposes.

3.2. Transfer of data for the purpose of collecting reviews (Trustindex)

To examine shopping satisfaction, verify service quality, and enable you to add a review of your fulfilled order, we may transfer your personal data to an external review management service – Trustindex Kft. based in Hungary (2724 Újlengyel, Nyári Pál utca 15., registration number: 13-09-223096).

  • Verification of reviews (Omnibus Directive): Published reviews are verified. Invitations to leave a review are sent automatically via email exclusively to customers who have actually made a purchase in our store. This ensures that product and service ratings come from real buyers.
  • Scope of data and retention: We transfer only your e-mail address, first name, and internal order number (to link the review to the transaction). This data is processed only for the time necessary to send a single invitation or until consent is successfully withdrawn / an objection is raised.
  • Legal basis: This activity is based on a data processing agreement and serves our legitimate interest (Art. 6(1)(f) GDPR) in surveying customer satisfaction and presenting reliable reviews. You have the right to object to the processing of your data for this purpose at any time by contacting us directly or using the unsubscribe link at the bottom of the email sent by Trustindex.

4. E-mail newsletter

Advertising sent by e-mail after subscribing to the newsletter
If you subscribe to our newsletter, we will use the data necessary for this purpose or provided by you separately to regularly send you our newsletter electronically based on your consent.

You can unsubscribe from the newsletter at any time by sending us a relevant message or by using the unsubscribe link included in the newsletter. Once you have unsubscribed, we will delete your e-mail address from our mailing list, unless you expressly consent to the continued use of your data for other purposes.

The newsletter is sent as part of the outsourcing of data processing to a specialized service provider with a registered office in a country belonging to the European Union or the European Economic Area.

5. Cookies and tracking technologies

In order to make our website more attractive, enable the use of specific functions, display relevant products, and conduct statistical analyses, we use cookies and other tracking technologies on our pages.

What are cookies? Cookies are small text files that are automatically saved on your end device. Some of them are deleted after the end of the browser session (session cookies), while others remain on your device and allow us to recognize your browser the next time you visit the site (persistent cookies).

Legal basis and types of cookies:

  1. Essential cookies (technical): These are necessary for the correct and safe functioning of the website (e.g., maintaining cart contents). Their use is based on our legitimate interest (Art. 6(1)(f) GDPR).
  2. Analytical and marketing cookies: (including Google Analytics, Microsoft Clarity, Meta Pixel). We use them only after you have given your voluntary consent (Art. 6(1)(a) GDPR) via the cookie management panel upon entering the site.

Management of consent and settings: You can withdraw your consent or change your preferences at any time in our cookie management panel (available in the footer of the page). You can also manage cookies through your browser settings (Google Chrome, Mozilla Firefox, Microsoft Edge, Apple Safari, Opera).

5.1 Google Analytics 4 (GA4)

On our website, we use Google Analytics 4, a web analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).

  • Purpose and legal basis: This tool allows us to optimize our offer and improve the functionality of the website based on your voluntary consent (Art. 6(1)(a) GDPR).
  • IP Anonymization: In GA4, IP address anonymization is a default and automatic feature. Your IP address is shortened within EEA member states before being transmitted further.
  • Data transfer: Information may be transmitted to Google servers in the USA. This transfer takes place based on the EU-U.S. Data Privacy Framework. Opt-out add-on: https://tools.google.com/dlpage/gaoptout.

5.2 Microsoft Clarity analytical tools

To better understand user interaction with our website, we use the Microsoft Clarity tool, provided by Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA).

  • Purpose and scope of data: Microsoft Clarity creates heatmaps and anonymous session recordings. The tool is configured to automatically mask data entered in forms (we do not collect passwords or contact details).
  • Legal basis: Data is collected solely based on your voluntary consent (Art. 6(1)(a) GDPR).
  • Data transfer: Information may be stored on servers in the USA based on the EU-U.S. Data Privacy Framework. Processing details can be found in the Microsoft Privacy Statement.
  • Retention period: _clck file: 1 year; _clsk file: 1 day; Session recordings: standardly 30 days.

5.3 Meta Pixel (Facebook Pixel)

Within our website, we use the Meta Pixel tool provided by Meta Platforms Ireland Limited.

  • Purpose: This tool allows us to measure the effectiveness of advertisements and create custom audiences (remarketing) on Facebook and Instagram based on your voluntary consent (Art. 6(1)(a) GDPR). The data transfer to the USA is covered by the EU-U.S. Data Privacy Framework. Details in the Meta Data Policy.

5.4 Hotjar analytical tool

To analyze user behavior and optimize our website, we use the Hotjar tool (Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta).

  • Privacy protection: The tool uses cookies to collect behavioral data. It is configured to automatically mask sensitive data entered in form fields. Data is stored in the EU based on your voluntary consent (Art. 6(1)(a) GDPR). Opt-out mechanism: https://www.hotjar.com/legal/compliance/opt-out/.

5.5 Google Ads advertising system

We use the Google Ads system operated by Google Ireland Limited.

  • Purpose: Remarketing campaigns and conversion tracking based on your voluntary consent (Art. 6(1)(a) GDPR). Ad management: https://adssettings.google.com/.

5.6 Review widgets and Trustindex certificates

To present authentic customer reviews and build trust, review widgets from the Trustindex platform are integrated into our website.

  • Operation and data processing (CDN): The widgets are loaded directly from Trustindex Content Delivery Network (CDN) servers. Upon page load, the server automatically logs basic technical access data (e.g., IP address, date, time, browser information). This data is natively anonymized for technical and statistical purposes.
  • Legal basis: This processing is based on the Controller's legitimate interest (Art. 6(1)(f) GDPR) in promoting our products and ensuring transparent review presentation.

6. Our contact details and your rights

You have the right to obtain free information about your personal data stored by us, as well as the right to rectify, restrict processing, erase ("right to be forgotten"), or request the portability of your data.

If you have any questions regarding the collection, processing, and use of your personal data, or if you wish to revoke your consent or object to the processing of certain data, please contact the data controller: Drukarnia Piga.pl Sp. z o.o., ul. Mysłowicka 1, 43-100 Tychy, Poland, e-mail: [email protected].

Additionally, you have the right to lodge a complaint with the relevant supervisory authority responsible for data protection (e.g., the President of the Personal Data Protection Office in Poland – PUODO, or the Information Commissioner's Office – ICO in the UK).

7. The right to object

If we process personal data to safeguard our legitimate interests (Art. 6(1)(f) GDPR) in the manner described in this privacy policy, you may object to such processing at any time, with effect for the future, on grounds relating to your particular situation.

If the processing takes place for direct marketing purposes, you can exercise your right to object unconditionally at any time. In such a case, we will immediately cease processing your personal data for this purpose.

8. Third parties on our website

On our websites, third parties place information in the form of cookies and other similar technologies on your end device (e.g., computer, smartphone) and access it. These are our trusted partners with whom we constantly cooperate to adapt advertisements on our and their websites to your needs and interests, measure traffic, and provide integrated services. Such trusted partners include entities within the Wirtualna Polska capital group.